Grebban reached 93M SEK in revenue 2022, 55 percent growth

I am proud to announce that Grebban grew strongly in 2022. With a revenue of 93 million SEK and a profit of 17 million SEK, we scored an all-time high and had a revenue growth of 55 percent. Thanks to all clients, colleagues, partners and supporters for believing in us!

A major reason for the strong growth is our clear focus. We have chosen to maintain our niche as a state-of-the-art design and e-commerce agency instead of the full-service agency trend we can see developing in our industry. When others go broad and local, we go niche and global.

Our main services are e-commerce design and headless e-commerce solutions. Last year we took new heights in both and saw great traction both in our native Sweden and in other markets. I am especially proud that our e-commerce design offering decoupled from our tech services has grown significantly, with new clients in 2022 such as Polarn O. Pyret, Apohem, Care of Carl, Teknikmagasinet, Trycka, Moory and many more. All of these have been delivered as a collaboration with their existing tech partner, e-commerce platform and other agencies, adding us as a state-of-the-art e-commerce design agency working alongside the others.

Our headless e-commerce solutions continued growing fast, both on Centra and Norce. Some of our new headless clients in 2022 were Djerf Avenue, Grandpa, Byon, Sagaform, Zoo, Norstedts, Rabén & Sjögren and Active Brands.

The product we are developing, GrebCommerce™, has become one of the most advanced headless accelerators in the market and can handle enormous amounts of traffic, orders and different use cases. Some of our partners that we have integrated with and added more advanced solutions to GrebCommerce™ in the last year have been Voyado, Storyblok, Depict, Cevoid, Ingrid, Adyen and Yotpo. GrebCommerce™ is available for both Centra and Norce.

While e-commerce design and headless e-commerce solutions are our main services, we are proudly pushing boundaries and growing in other key areas too.

In 2022, we did more visual identity and branding projects than we have ever done before. In a fun and exciting mix of industries! We rebranded the fintech and lending company DBT, the contemporary art center Röda Sten Konsthall, Sweden’s oldest book publisher Norstedts, its sister company Rabén & Sjögren, the merch and event e-commerce business Trycka, the e-commerce company for boat equipment Moory, the interior design brand Byon, the retailer for tech and mobile accessories Teknikmagasinet, the e-commerce for wine Vinoteket, the school Olinsgymnasiet, the perfumes meet AI company No Ordinary Scent and the sweetest of them all - Goody, the b2b e-commerce for company branded candy. Plus, all the clients we have helped with digital identity!

We have also grown within our Shopify Plus offering with clients like J.Lindeberg, A Plus and Ruka Hair.

With growth comes new challenges. We are now over 120 talented employees at Grebban, spread over several locations. So we are investing a lot in our organisation, structure and adding capabilities. One example is our new COO Mathias Jonasson, who came from Nudie Jeans and is helping us set the right leadership and organisation for the future.

I am proud and happy that, despite a shaky market, we managed to close the year better than expected and deliver a fantastic financial result. During the year, we received many new major assignments, won a number of design awards and, not least, recruited several new employees. With Mathias in place, we have also taken a big step forward operationally. We are now, more than ever, equipped for continued growth but we are also humble about the future.

Some other highlights of the year were two gold in Svenska Designpriset. One for the best e-commerce design and one for the best visual identity, both for our work with Byon. We became DI Gasell again and got our first client in Norway, Active Brands.

Last year we also established Grebban Ventures, an investment arm of our company that invests in promising companies that we share values and a growth mindset with. Our first investments have been the digital marketing and DTC agency ROIROI, the branded merch company Goody and the e-commerce for boat equipment Moory. All three are wonderful companies run by serial entrepreneurs building solid, client-first companies with ambition. Plus, they are lovely friends to us. I am now on the board of both ROIROI and Goody.

In 2023 I am humble about the current marketing conditions both for e-commerce and on the macro level. It is though out there, also for several of our clients. We are more confident about the future of e-commerce than ever, but short-term, there will be less growth than in the last few years.

We have started to grow Grebban internationally. It has been an organic process, but successful. One of our core focuses in 2023 is to grow faster globally. We will be more ambitious in our internationalisation and aim to become a global agency in our niche. Two of our main focuses this year will be the UK and Denmark, markets where we already have significant traction, especially together with Centra.

Read more about our upcoming plans in Resumé and Ehandel (Swedish).

I am so proud of our achievements in 2022 but equally excited about what we will accomplish in 2023. We will continue to build the organisational foundation for the next growth phase, “going global”, hiring brilliant people, working with all of our fantastic existing clients, getting to know new clients and their challenges ahead and most importantly, being ambitious together with the Grebban team. We will try to exceed our client’s expectations this year too.

Thanks again to everyone that supports us, it means a lot. Onwards and upwards!


Read next