— The online wine retailer of people’s choice
- Visual Identity
- Digital Identity
- UI Design
- UX Design
- Packaging Concept
- Photography Art Direction
Vinoteket is Sweden’s lead online wine retailer. Founded in 2004, with the ambition to offer quality wine to passionate wine lovers. Today Vinoteket has a big community and cooperates with both small local vineyards as big traditional producers.
The new visual identity is a mix between soft and earthy colours, strong characteristic typography and a warm and familiar photographic expression. The identity goes together with an e-commerce site that is focused on user friendliness and inspiration – simply the place to go for recommendations and for wine educational purposes.