The online wine retailer of people’s choice



  • Visual Identity
  • Digital Identity
  • UI Design
  • UX Design
  • Packaging Concept
  • Photography Art Direction

Live site

Vinoteket is Sweden’s lead online wine retailer. Founded in 2004, with the ambition to offer quality wine to passionate wine lovers. Today Vinoteket has a big community and cooperates with both small local vineyards as big traditional producers.


The new logo Grebban provided us with skillfully captures the rebellious spirit of our brand
Sarah Djerf, Chief Brand Officer at Vinoteket

The new visual identity is a mix between soft and earthy colours, strong characteristic typography and a warm and familiar photographic expression. The identity goes together with an e-commerce site that is focused on user friendliness and inspiration – simply the place to go for recommendations and for wine educational purposes.