Norce Agency
for multi-brand retailers & ambitious B2B
Grebban x Norce
The premier solution partner for digital flagship stores in multi-brand retail and B2B
Built for multi-brand commerce and B2B
At Grebban, we build future-proof commerce experiences on Norce Commerce—tailored for multi-brand retailers, House of Brands, book publishers, and B2B companies with complex requirements. We focus on more than just launching e-commerce platforms—we design and deliver digital flagship stores that meet business goals and exceed customer expectations across B2C and B2B.
Headless pioneers and a proactive partner
As one of the early pioneers of headless commerce in Scandinavia, Grebban helped shape the market into what it is today. We’ve been working with headless and composable architectures for over a decade—long before it became the industry standard.
As the leading solution partner to Norce, we combine strategic insight with technical depth, and support you with competence as much as with deliverables. Grebban is not just another agency—it’s a proactive partner committed to long-term collaboration.
B2C, B2B, B2...
We don’t just implement platforms—we architect them to meet real enterprise needs. With deep expertise in Norce Commerce, we enable composable and headless architectures that support advanced pricing models, complex product data models, and integrations.
We support advanced B2C, omnichannel, and large-assortment flows—some of our clients manage more than 500,000 SKUs. At the same time, we design smart B2B solutions for both local and global needs. Grebban has the scale to support enterprise-level organisations, and the entrepreneurial mindset to work closely with fast-growing scaleups.
The House of Brands specialist
Grebban is one of the agencies with the most experience in supporting groups of brands—House of Brands—with scalable commerce solutions that drive synergies while giving each brand the unique capabilities it needs, regardless of organisational structure.
Whether you manage multiple storefronts, brands, or markets under one roof, our solutions are built to scale, adapt, and perform. With best-in-class Total Cost of Ownership (TCO), agile business development, smart operational synergies, and a modular, scalable architecture, we support some of the most successful brand groups in Scandinavia and beyond.
100+ experts, all in-house and based in Scandinavia
Our team of 100+ consultants covers strategy, UX, design, and tech—entirely in-house, with no outsourcing. We’re structured for long-term partnerships and enterprise collaboration, working closely with internal teams to build robust, design-driven commerce ecosystems.
From Stockholm, Oslo, Copenhagen, Helsinki to London, our local presence supports global ambition.
Offering & Services
GrebCommerce, our Norce Accelerator for B2C, B2B and beyond
Digital Flagship Store for B2C multi-brand commerce
Digital Flagship Store for B2B or B2G
Norce PIM Implementation
E-commerce Design & E-commerce Art Direction
System & Solution Architecture
Frontend, Backend & Integration Development
Replatforming & Data Migration
E-commerce Project & Program Management
Featured clients
Why Grebban as Norce Partner
Grebban and Norce have worked together for nearly a decade, helping ambitious and complex e-commerce businesses grow with a modern, headless architecture built for scalability and flexibility.
Why Grebban?
The #1 Norce Accelerator, GrebCommerce™
Headless & Composable Commerce Specialists
Go from e-commerce to Digital Flagship Store
The innovative GrebCommerce™ Module System
Pre-built integrations & 3rd party ecosystem
Enables focus on customer experience instead of backend and integrations
Proactive partnership, and a true extension of your team
Low TCO and best in class cost-to-value ratio
Project
Kick off the collaboration with a re-platforming, redesign, or strategic project. It’s a great way to solve a concrete need—and start building a long-term partnership.
Retainer
Work with Grebban in an ongoing, hands-on setup. We combine strategy, design, optimisation, and development to support your business continuously and proactively.
Discovery
Start with a Discovery Sprint to align on business needs, challenges, and goals. We map your strategy, audit the current state, and define the best path forward—together.
Case
Duab
From an ambitious family business out of the small town of Mönsterås – to a large scale e-commerce that is challenging the giant competition. Duab’s new and total rebranding now encourages everyone to follow their own successful mindset - Dare to think big!
To bring this transformation to life, Grebban partnered closely with Duab to deliver a full-scale brand and digital evolution. We developed a bold new visual identity, crafted a user-centric digital design system, and built a modern, high-performing e-commerce platform from the ground up. Our team led the way in branding, UX/UI design, web development, and system architecture—ensuring every part of the customer journey felt seamless and inspiring. The launch was amplified through powerful film production that captured Duab’s spirit and ambition, truly embodying the message: Dare to think big.
Norce Blog Posts
FAQ
Frequently asked questions about Norce, Grebban and Headless
Norce is ideal for multi-brand retailers and B2B companies with complex product data, advanced pricing rules, and a need for flexible B2B/B2C logic. It suits businesses that want a composable, API-first setup, often integrating Norce with a custom frontend, CMS, PIM, POS and ERP.
Norce is ideal for companies with complex pricing, large assortments, custom B2B flows, or multi-market needs. If you’re outgrowing monolithic or theme-based platforms, or looking for a composable setup, Norce is a strong candidate.
Grebban has worked with Norce for nearly 10 years and is one of the most experienced Norce partners in the Nordics. We combine design, strategy, and frontend development with deep platform knowledge—and bring a proven architecture (GrebCommerce™) to accelerate your project.
GrebCommerce™ is Grebban’s technical accelerator—used to deliver modern, scalable commerce solutions faster. It includes a modular frontend architecture, reusable components, pre-built integrations, and best practices for working with Norce and headless CMSs.
Yes—Norce is built for both, but it particularly excels in complex B2B use cases, such as custom price lists, approval flows, roles and permissions, agreements, and ERP integrations. This also applies for complex B2C cases, such as large assortments or PIM-heavy multi-brand retailer needs.
Timelines vary, but a typical end-to-end Norce implementation with Grebban ranges from 6–9 months depending on scope, integrations, and design ambitions. A Discovery Sprint is usually the first step.
Costs depend on your stack and business needs. Norce is a SaaS platform with a usage-based pricing model. Grebban provides transparent project pricing and a strong cost-to-value ratio thanks to our accelerator and platform experience.
We audit your current stack, user experience (UX, UI, Brand), organisation, and goals—then define the right architecture, platform fit, 3rd party services, team structure, and roadmap. Discovery is the foundation for both replatforming and long-term partnership. It can also include an e-commerce platform evaluation.
We build and maintain the frontend layer and API connections, including backend integrations such as PIM, POS, CRM and other third-party services. We don’t manage ERP integrations but work closely with your ERP partner and internal team to ensure smooth data flows.
Very well. Norce offers built-in support for multiple markets, languages, currencies, pricing models, and regional storefronts—ideal for brands scaling across geographies.
Yes. GrebCommerce includes pre-built frontend modules, starter templates, and a flexible component system—designed for faster go-live without sacrificing customisation, quality or brand uniqueness.
Yes. We often collaborate with in-house tech teams or other system integrators, delivering design, strategy, or frontend implementation while your team handles backend development. Grebban can also act solely as a design agency, and you can keep or choose another tech agency.
Absolutely. We’ve designed both Norce and GrebCommerce to support scaleups as well as enterprise. You can launch with a single market or product line, and expand gradually.
Yes. Norce is built for composable commerce setups, where best-in-class systems are integrated together via APIs. You can combine Norce with a headless CMS, PIM, ERP, and custom frontend to create a tailored stack. Or use an existing Norce accelerator, like GrebCommerce.
Unlike all-in-one or theme-based platforms, Norce is API-first and focused on backend commerce logic. It’s better suited for businesses that need more control over product data, pricing rules, customer roles, and integrations.
Yes. Grebban offers end-to-end delivery—strategy, design, and frontend development—alongside Norce integration. We’re a design-led commerce agency with deep Norce experience and a proven headless setup.
Yes. Norce is sometimes used as a backend engine or PIM together with Shopify, Centra, or other platforms. Grebban has experience architecting these hybrid headless setups depending on the client’s stack and business needs.
Norce is a great fit for multi-brand retailers, House of Brands, publishers, wholesalers, and B2B-focused organisations that need flexibility and robust product logic. It is also specialised in retailers with large assortments. Grebban works with several of these segments.
Yes. Grebban is one of Norce’s leading solution partners, with nearly a decade of experience delivering Norce-based commerce solutions for both B2C and B2B.
Yes. We work long-term with our clients through retainers, offering ongoing support, optimisation, UX improvements, training and business development related to your Norce setup.
Yes. Grebban regularly runs structured pre-studies and RFI/RFP processes that benchmark Norce against Centra, Shopify, Commercetools, Brink, Salesforce Commerce Cloud, Adobe/Magento, and other enterprise solutions. We assess total cost of ownership, composability, internationalisation, B2C and B2B features, and long-term scalability, then recommend the platform that best fits your business goals.
We typically use React-based frameworks with a headless CMS such as Wordpress, Sanity, Storyblok, Prismic, Payload or Contentful. This allows full flexibility and performance while integrating seamlessly with Norce’s APIs.
Absolutely. Grebban is technology-agnostic and partners with Shopify, Centra, Norce, and composable best-of-breed stacks. If our Discovery Sprint shows another platform will serve you better, we can design and implement that solution—or provide advisory support while your internal team or another SI handles the build.
Norce is an API-first platform purpose-built for complex product and order logic—often with less integration overhead than tools like commercetools or Brink. Compared to Shopify, Norce offers more flexibility around pricing, data models, and B2B features. Unlike Litium, which is more monolithic, Norce is fully composable and integrates well into modern headless architectures. Grebban helps clients assess platform fit through structured evaluations—comparing total cost of ownership, technical architecture, and long-term scalability.
Norce’s API-first model connects smoothly with modern best-of-breed tools. We’ve integrated Norce with Voyado (CRM and loyalty), Algolia and Voyado Elevate (search / merchandising), Emfas (AI-powered PIM), Ingrid (shipping checkout), and payment providers such as Adyen, Walley, Qliro, Kusom, and Svea. Most of these connectors are already packaged in GrebCommerce™, so you get proven integrations with minimal custom work.
In a composable setup, Norce works seamlessly with headless CMSs like Storyblok, Sanity, Payload, and even WordPress. For user-generated content and loyalty programmes we frequently pair Norce with Yotpo, TestFreaks, Cevoid, and Voyado. GrebCommerce™ includes ready-made modules for these services, letting you activate them quickly without starting from scratch.
Of course. Just contact us and we’ll walk you through relevant case studies, platform capabilities, and how we work.
Contact
Your company x Grebban