Welcome Mathias, our new COO at Grebban
We are happy to welcome our new COO – Mathias Jonasson. He is joining us from Nudie Jeans where he has been Retail & E-commerce Director. Mathias will be in charge of everyday operations and bring leadership experience to our continuous growth.
Hi Mathias, welcome to Grebban! How have your first few weeks been?
Hej! My first weeks have been great! I have met a lot of very, very talented colleagues and I feel very welcome in the team already!
Why did you choose to switch from Nudie Jeans to Grebban?
The tech side of the e-commerce landscape has always fascinated me and I was impressed by Grebbans ability to build smart technology that allows creative design solutions. This, and a humble and ambitious approach to the challenges ahead as an organization made me very curious to jump on board. Yet, Nudie Jeans will forever be close to my heart as the best denim brand out there!
What are some of the key initiatives and responsibilities you will work with at Grebban?
I will do many things that enable us to continue growing, scaling, and having fun as an organization. From my point of view, there is one vital key element behind a successful organization. And it´s the ability to find, maintain and grow individuals together over time. Therefore I will focus a lot on adding value and tools to our leadership and teams.
You've been the Retail & E-commerce Director at Nudie Jeans for a long time. What are some of the key trends you're seeing right now in DTC and e-commerce?
It's been two disruptive years and a third to come and I think the market starts being familiar with steering in the uncertainty and slowly getting two feet on the ground in an ever-changing landscape. Whilst some companies come out of the pandemic stronger others will continue to meet challenges and in some cases, even a matter of survival as the crisis takes a new form in terms of a global recession. But also in this crisis, I believe a small number of businesses will come out even stronger. In general, I believe businesses will continue to accelerate their digitalization with higher demand on adding value, some will continue to evaluate their brick & mortar offers, and I think some business owners are stressed out and rethinking what their business purpose is in the future and if it's a fit on the market.
What (non-fiction) book or article do you recommend Grebban's followers to read?
"Good to Great" by Jim Collins-, a recommendation by my former CEO. A very inspiring book about how successful companies stay successful during hyper-growth and crises! Feels like a playbook for all companies in these strange times. Read it and then have a coffee with me! Available to borrow if interested!