- Brand Strategy
- Visual Identity
- Digital Identity
- UI Design
- UX Design
- Packaging Concept
- Art Direction
- Web Development
Awards & recognitionsAwwwards Honorable Mention 2023 — Digital Design
Goody emerged in the spring of 2022. Striving to make a difference in a market where sustainability has not yet caught on, and where price has always been the most important driving force.
A brand is built by the recipient's/target group's associations with and impressions of a product, service, an idea or an organization. Creating a brand platform was crucial to achieve Goody's goals and reach success.
We developed a visual identity that gave Goody an exciting expression – "Bold and modern". The design is inspired by the colorful world of sweets and candies. Goody's strives in its role to be sustainable and inspiring, which was also the basis for the design concept. The visual identity is characterized by energetic colors, bold shapes and an exciting typography. Goody's visual identity is distinct and easily recognisable. The expression is inviting and has a flexibility that gives it a strong personality that will prevail over time.