Röda Sten Konsthall
- Brand Strategy
- Visual Identity
- Design Implementation
- Digital Design
Röda Sten Konsthall is a contemporary art gallery in a former heat plant on the banks of Göta river in Gothenburg. Capturing the essence of Röda Sten Konsthall – being unpolished, contemporary and bold – Grebban has created a new brand strategy, visual identity, design implementations and website design.
The new logotype is inspired by the unpolished and bold building silhouette, allowing it to accurately convey the experience of visiting the art gallery. The dynamic nature of the symbol makes it adaptable to a wide variety of applications, enabling Röda Sten Konsthall to create a cohesive expression across various touchpoints and reinforce their identity and message.
The logotype has become a strong and bold presence on the crowded local messaging boards being more than just a symbol; it has instilled a sense of internal pride and serves as an anchor for the gallery's roots and foundation as a contemporary art space.
Since the launch in January 2023, the new visual identity and website has provided Röda Sten Konsthall with a unique visual language across all communication touchpoints. Distinct and powerful typography is mixed with authentic and unpolished visual material as well as graphic shapes and colors that are inspired by the art gallery's building and environment.
The new identity reflects the gallery's grassroots history and unpolished surroundings, while also appealing to the sophisticated art world.