Bridging the gap between fashion and sports



  • Digital Identity
  • UI Design
  • UX Design
  • Motion Design
  • System Architecture
  • Web Development


  • Shopify

The Swedish fashion brand J.Lindeberg was founded in 1996 when they disrupted the world of golfing fashion. In 2022, almost 30 years later, they set out to deliver a new digital experience together with Grebban. Aiming to revitalise the brand for young trendsetters and digital natives.


A new digital identity was born out of the idea to bridge the visual worlds of sport and fashion. With a bold new direction we created new ways to shop and explore your individual style whether you’re feeling mild or wild.

Our visual concept is rooted in the intersection of sports and fashion. With the fast paced and technical visual world from sports we have combined this with the more bold and typographic driven influences from the world of fashion. The combination of these visual worlds resulted in a evolving and dynamic brand experience with a wide range of expressions.