Human since 1982

Humans Since 1982 was founded in 2009 and is still led by Per Emanuelsson (CEO) and Bastian Bischoff (Creative Director), who met during their studies at HDK-Valand, the Swedish Academy of Design & Crafts. Inspired by a trip to the Art Basel and Design show in Miami, they embarked on a joint venture to explore how to merge design and art. The duo began experimenting with patterns of randomly fallen toothpicks and devised an animated font system based on moving clock faces, leading to the creation of the Clock Clock. “What fascinated us was this idea of ‘designing time’ and using time as a factor when creating objects,” says Bastian. Today, Humans Since 1982 has evolved into a global luxury brand, with a client base spanning cities like London, New York, Zürich, Miami, Paris, and many more.

Humans since 1982 entrusted Grebban to bring their vision of a new digital flagship store to life as both a design and technical partner for their new Shopify store. With a clear business direction from Humans since 1982, paired with Grebban’s expert recommendations, we guided key decisions to delicately modernize and adjust their brand for the digital nature, scale their online business, modernise their Shopify stack and designed a brand new online flagship store experience. The project encompassed a comprehensive approach, including a digital identity, UX/UI design, development, and strategic support within the e-commerce space, ensuring a seamless and enhanced experience across all touch points.

Create an immersive digital flagship store that captivates luxury customers while addressing communication challenges to convey the brand's identity and product offerings. Develop a seamless, intuitive online shopping experience that guides users to easily discover and purchase both smaller artworks directly and larger masterpieces via inquiry. Art direct additional communication assets to enhance e-commerce, defining necessary images and videos to craft engaging narratives around the products. Collaboration with both internal teams and external partners, including in-house 3D creative Sasha, ensured a cohesive and sophisticated approach throughout the design process.

To ignite our collaboration, we ensured a strong understanding and alignment within the working group regarding the collaboration’s goals, vision, purpose, and the KPIs to be achieved. Following this, a joint visual direction and UX research, combined with customer journey mapping, ensured that HS82’s core values were reflected in the design. This approach also empowered their team with insights that built confidence before the design process began.

Next, we engaged in extensive research and conceptual exploration, along with design production, all of which led to a visual direction that enhanced HS82’s e-commerce platform, tailored to meet their audience’s needs. Throughout the process, we maintained close collaboration, ensuring that each design iteration aligned with HS82’s vision. By running design and technology development in parallel, we ensured quick progress and seamless integration between teams, ultimately delivering a cohesive, user-centric e-commerce experience that supported HS82’s growth as a brand and as a business.