Vinoteket

The online wine retailer of people’s choice

Vinoteket

Services

  • Visual Identity
  • Digital Identity
  • UI Design
  • UX Design
  • Packaging Concept
  • Photography Art Direction

Live site

vinoteket.se

Vinoteket is Sweden’s lead online wine retailer. Founded in 2004, with the ambition to offer quality wine to passionate wine lovers. Today Vinoteket has a big community and cooperates with both small local vineyards as big traditional producers.

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“The new logo Grebban provided us with skillfully captures the rebellious spirit of our brand”
— Sarah Djerf, Chief Brand Officer at Vinoteket

The new visual identity is a mix between soft and earthy colours, strong characteristic typography and a warm and familiar photographic expression. The identity goes together with an e-commerce site that is focused on user friendliness and inspiration – simply the place to go for recommendations and for wine educational purposes.