Osprey London

Reimagining British Premium

Osprey London

Services

Digital Identity
UI Design
UX Design
Digital Design
Branding
Motion Design
E-commerce Design
Web Development
System Architecture
E-Commerce Strategy
Art Direction
Design Implementation

Solution

Centra
Storyblok
GrebCommerce

Live site

Osprey London, the distinguished British brand celebrated for its premium leather goods and timeless designs, partnered with Grebban to redefine its digital experience in it’s full nature. Our collaboration aimed to craft an immersive online flagship store that authentically reflects Osprey London’s unique character and rich heritage, while engaging a global audience.

Background

Established in 1980 by Graeme Ellisdon, Osprey London has built a reputation for creating luxurious leather handbags and statement accessories that exude elegance and excitement. The brand sought to rejuvenate its digital identity to better convey its distinctive value proposition directly to consumers, setting the stage for its statement accessories.

Challenges & Key Objectives

When Osprey London partnered with Grebban, the key objective was to effectively convey the unique value of their brand and products in the digital realm, all in preparation for a global expansion. They sought to create a new digital flagship store that could provide their customers with an immersive and engaging experience of their brand and products, enhancing customer satisfaction and engagement whilst still ensuring a seamless and user-friendly shopping experience.

Digital Brand Concept

Recognizing Osprey London’s appeal to individuals who seek pleasure in unexpected experiences, Grebban developed the concept “Reimagining British Premium.” This approach balances timeless refinement with playful elements, breaking conventions to create an unexpected and authentic expression. The digital identity features a carefully chosen color palette, vibrant imagery, and typography that blend traditional and playful characteristics. Editorial layouts and dynamic animations contribute to an expression that is both refined and full of life.

E-commerce Design

An immersive and interactive experience, throughout the whole customer journey as well as in the details of the micro interactions - all focusing on delivering a seamless, inspiring and high-converting shopping experience, captivating the interactive experience of the products while at the same guide you to the absolute best fit for this very moment.

“Honestly, it’s just been really fun. Working on such a significant project for a heritage brand like Osprey London could have felt daunting, but collaborating with Grebban made it an exciting and enjoyable journey!”

— Lana Rush, Head of Marketing at Osprey London

“It’s been an eye-opening experience working with Grebban. From the first meeting we knew they were the agency for us, their people and experience have given us the confidence and tools to take our e-commerce experience to the next level.”

Ben Jones, Head of Ecommerce & Technology at Osprey London

Objectives

Interactive Flagship Store: Develop a digital platform with engaging storytelling that immerses customers in the brand and product universe .
Optimized Shopping Experience Ensure a functional and intuitive shopping journey that enhances conversions and reduces friction.
Flexible Customer Journeys Tailor localization and gender-specific strategies, with a focus on the Men’s collection .
Future-Proof E-Commerce Implement a headless e-commerce solution for scalability and adaptability.

Enabling the experience

For this replatforming collaboration we integrated Centra, a trusted e-commerce solution known for its scalability and ability to support long-term business growth. The development was based on our GrebCommerce boilerplate, utilizing a modern tech stack that includes React and Storyblok as the content management system. In collaboration with Depict, we focused on optimizing core features like product search, filtering, and category page merchandising to improve the customer journey. By fine-tuning these elements, we made it easier for users to discover and interact with the products they were looking for. This partnership also enabled us to enhance site performance and optimize database indexing, delivering faster load times and a more fluid browsing experience.

Every technology and tool was carefully selected with a specific purpose—to do more than just modernize the platform. Our approach was to implement solutions that directly contributed to improved business outcomes, from boosting sales to enhancing site performance, SEO, and accessibility. The final result is a platform that runs smoothly and positions the business for sustained growth in the future

Tech stack

Centra
GrebCommerce
React
Laravel
AWS
Storyblok
Depict
Adyen
Ometria
Sitoo

Conclusion

Through strategic collaboration, Osprey London and Grebban have successfully reimagined the brand’s digital presence, creating an engaging and seamless online experience that honors the brand’s heritage while appealing to modern consumers.