Fogia

Bringing a design classic to life

Fogia

Services

Digital Identity
UI Design
UX Design
Digital Design
E-commerce Design
Concept
Art Direction
Web Development
System Architecture
E-Commerce Strategy
Photography Art Direction
Design Implementation

Live site

Fogia is a Swedish furniture brand shaped by a deep respect for craftsmanship, thoughtful design and enduring quality. Creating furniture that is as personal as it is purposeful, the brand has built a distinctive world around materiality, comfort and human connection.

Together, we have evolved that world for a digital context - refining Fogias brand experience, bringing a renewed digital toolbox to life, and designing and building a new digital flagship. More than a traditional product catalogue, the platform is an immersive gallery that gives Fogia’s furniture, ideas and stories the space they deserve, translating the tactile qualities of the brand into a rich and expressive online experience.

Unexpected encounters

Moving beyond the familiar conventions of Scandinavian minimalism, we drew on the expressive side of Fogia’s design language and the surprising details found throughout its furniture.

The result is a digital brand built on contrast: restraint meets character, and calm, structured compositions are disrupted by bold typography, vivid colour and unexpected details. Minimalism, with a twist.

A fiery orange, inspired by one of Fogia’s earliest logos, anchors the identity. Used sparingly against an otherwise quiet palette, it reconnects the brand with its history while injecting fresh energy.

An elevated digital experience

We carried this thinking into Fogia’s new site; it needed to be a precise, practical tool for architects while giving private customers space to explore and find inspiration.

The experience brings these needs together, combining intuitive functionality with the warmth, curiosity and character of the Fogia brand. Visitors can quickly find what they need - or stay and discover something unexpected.

A tactile visual approach brings the furniture closer, allowing its materials, textures and craftsmanship to take centre stage. Function builds trust; emotion creates connection. Together, they communicate both the quality of Fogia’s products and the value behind them.