Filippa K
Evolving the DNA into a Digital Flagship Store
Filippa K
Services
- Digital Identity
- UI Design
- UX Design
- Digital Design
- Branding
- Motion Design
Live site
filippa-k.comWhen Scandinavian minimalist powerhouse Filippa K set out to evolve its DNA, under the leadership of its new Creative Lead - Anna Teurnell, and take the leap from e-commerce into Digital Flagship Store, Grebban was honoured to be the selected partner of choice.
At Grebban, we partnered with Filippa K on this transformative journey to translate their timeless identity into a cohesive digital presence that enables business driven initiatives while maintaining the brand focus.
Turning the DNA into a Digital Flagship Store
Filippa K has always stood for refined style, effortless simplicity, and long-lasting quality. Our challenge was to transform the all so clear brand into a futureproof digital flagship store that, top to bottom, felt just as tangible as their physical products and stores.
Enhancing Concepts & Building on Values
Throughout the collaboration, Grebban worked to extend and enrich existing brand concepts. One standout example was the capsule wardrobe idea—an integral part of Filippa K’s philosophy.
“You didn’t just translate something digitally; you understood why Filippa K exists and how we could extend and build on that. You recognized the value of the brand and were able to conceptualize it!”
Results & Long-Term Impact
The qualitative feedback has been overwhelmingly positive. Filippa K describes the impact of the project as a clarification of their brand, beginning with the question, “Who are we, and what would we look like today?”
The strong foundation we built has made scaling and refining much easier for the brand.
“It’s quite satisfying to tackle this kind of project head-on, and now we can continue to ‘just develop’ and optimize, finding the small details that add value. The foundation allows you to adapt and change much faster moving forward, which we’re doing within the Design Subscription we kicked off as the following step after the initial project phase”, - Michaela Nordström, Head of E-Commerce, Filippa K
Advice for Brands Embarking on a Similar Journey
For other brands considering a similar transformation, - Michaela shared this advice:
Prioritize the balance of creativity and commercial focus. Partner with experts. “Choose someone who truly understands both worlds.”
Final Thoughts
At Grebban, we believe in the power of strong & lasting partnerships to create long-term impact.
Digital Brand Concept, Digital Brand Toolbox and E-commerce Design by Grebban.
“It’s so much easier to scale when you have this strong foundation—and so much more fun!”