Bemz
Personalised designs. That lasts.
Bemz
Services
- Digital Identity
- UI Design
- UX Design
- Digital Design
- E-commerce Design
- E-Commerce Strategy
- Graphic Design
- Concept
- Art Direction
- Branding
Live site
bemz.comFounded in Stockholm, Bemz is built on the idea of extending the life of well-loved furniture through high-quality, sustainable design. With a focus on craftsmanship, color, and material expression, Bemz empowers customers around the world to personalise their homes in a conscious and creative way.
Customised inspiration
Bemz’ customers come for customisation but stay for inspiration. The new digital flagship transforms a previously functional configurator into a creative studio; where tactile choices, fabrics, and sustainability stories come to life. By reimagining the design direction, navigation, visualization, and storytelling, the platform empowers every visitor to design their own interior narrative, not just select a product.
Upcycled but also personalised
The ability to renew your sofa with a hand sewn, personalised look makes Bemz a part of an everyday sustainability behavior, not an abstract ideal.
“Grebbans process felt structured, efficient, and reassuringly smooth, thanks to their deep experience and understanding of projects like ours and building Digital Flagship universes.”
The digital flagship celebrates that act of prolonging life, not replacing it. Through editorial storytelling, timeless product presentation, and an elevated brand aesthetic, the store reframes “re-covering” as both a design choice and a statement of values. Sustainability is not a checkbox, it’s a design ritual.
“Grebban truly understood our brand, our customers, and our goals - combining strategy, design, and customer journey insights into one seamless direction and experience!”
Key objectives
Increase the overall inspiration
Make the navigation effortless
Increase the product exploration
Cement Bemz as a digitally native brand
Make the customer journey frictionless as well as dead end-less
Make the content and it's art direction come to life
Purpose-driven customer journey
We transformed the customer journey into a seamless, purpose-driven experience. Every path now leads clearly to the product detail page, the heart of exploration. Once there, inspiration and discovery stay within effortless reach.
What used to feel tricky and fragmented is now intuitive and fluid, making browsing, exploring, and buying equally simple.