Peak Performance

See where free takes you

Peak Performance

Services

  • Digital Identity
  • UI Design
  • UX Design
  • Digital Design
  • E-commerce Design
  • E-Commerce Strategy
  • Design Implementation
  • Graphic Design

When Scandinavian outdoor and sportswear brand Peak Performance was about re-emerge itself and it’s new brand identity and bring life to a completely new digital flagship store experience we - Peak Performance & Grebban - joined forces.

Peak Performance was founded in Åre, Sweden, in 1986, the brand was born from a passion for skiing and a desire to create innovative apparel that performs seamlessly in the harshest conditions, the same approach was taken on in this work.

From static to dynamic

One of the key challenges was to walk away from a very static and stiff experience that didn't engage the visitor and take the step into a dynamic, immersive and interactive experience - mirroring the experience of how you use the Peak Performance products.

Guide & inspire to showcase the true product value

The great lack of being able to showcase content with a clear direction that's also inspiring and communicates the value of the products, making it effortless for the visitor understand the usability and the many, many upsides of the products.

Since launching our new digital experience, we’ve seen improvements across all our key business metrics, with a strong focus on product discovery, conversion rates, and returns!
Marcus Ahlmalm, Head of E-commerce at Peak Performance

The project encompassed a comprehensive approach, 
including a digital identity, e-commerce design (UX/UI) 
and strategic support within the e-commerce space, ensuring 
a seamless and enhanced experience across all touchpoints.

Key objectives

Boost SEO performance

Fully integrate the new digital brand identity accross the site

Create an interactive, inspiring and guiding experience

Reduce product returns

Enhance product pages with better suize guidance

Simplify navigation to bring customers closer to the product

Ensure a seamless customer journey from discovery to checkout

Grebban has seamlessly brought our new brand direction to life while creating an effortless and inspiring customer journey. You checked every box in the best possible way!
Marcus Ahlmalm, Head of E-commerce at Peak Performance

Close collaboration is key

The strong power of a very collaborative and close approach in the whole working group taking on a project of this kind is absolute key for a result of this level, hence why the outcome in this case reached this level of ouput. By having this close relationship we can extract the very best out of all parties in the team.

Digital Brand Concept, Digital Brand Toolbox and E-commerce Design (UX/UI) and ongoing design evolvment by Grebban.